Service · Growth Marketing

Three growth levers. One integrated strategy.

SEO and AI Search get you cited in Google and ChatGPT. Paid Ads deliver immediate pipeline. Organic social builds trust before the first click. We operate all three levers in parallel, because they only compound when run together.

DACH-rooted. Performance-driven. No vanity metrics.

Trusted by founders and marketers fromTechstarsandY Combinator
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The Problem

Isolated channels do not scale. Integrated ones do.

Most mid-market companies have an SEO agency, a separate performance-marketing agency, and a social-media intern. Each optimizes for its own metric. The result: three reports that contradict each other, and a marketing budget that does not know where it should flow.

What we see often

SEO traffic grows, but no one converts. Paid Ads deliver leads, but no one remembers the brand. LinkedIn posts go viral, but generate no revenue. Three channels without a shared goal, without shared language, without shared measurement.

What we do

We orchestrate the three levers as one system. What you rank for in SEO, you promote in Paid. What works in Paid, you echo organically. What resonates organically, you double down on in SEO. Three channels, one funnel, clear attribution.

Three Levers in Detail

Three disciplines, one operating system.

Each lever is strong on its own. Together, they compound.

Lever 01

SEO and AI Search

Classical SEO gets you ranked in Google. Generative Engine Optimization (GEO) gets you cited in ChatGPT, Perplexity, and Claude. We do both, so your company shows up exactly where buying decisions get made.

What we deliver

  • Technical audit of your existing website
  • Keyword research for your industry and region
  • Content strategy and editorial plan
  • On-page optimization of existing pages
  • High-quality backlink acquisition
  • AI citation tracking across ChatGPT, Perplexity, Claude, Gemini
  • Schema markup and llms.txt for AI search engines
  • Monthly reporting with rankings, traffic, and AI Visibility Score
Lever 02

Paid Ads (Google and Meta)

Paid visibility where your audience actively searches or passively scrolls. Google Ads for high-intent keywords, Meta Ads for awareness and retargeting. We build campaigns that deliver pipeline, not just clicks.

What we deliver

  • Setup or audit of your existing Google Ads and Meta accounts
  • Keyword and audience research based on your business model
  • Campaign structure with clear hierarchy and clean tracking architecture
  • Creative strategy for search ads and Meta ad formats
  • Conversion tracking with server-side tagging, GDPR-compliant
  • Continuous optimization on CPL and pipeline contribution, not just CPC
  • Monthly reporting with real business KPIs
Lever 03

Organic Social Marketing

Trust forms before the first sales touch. We help you become relevant on LinkedIn, X, and Reddit, without falling into the corporate trap of interchangeable posts and zero personality. No posting treadmill, strategically placed presence.

What we deliver

  • Per-platform content strategy with clear ICP target
  • Founder and executive LinkedIn profile building (B2B personal branding)
  • Topic plan and editorial calendar
  • Ghostwriting or co-writing for key roles in your company
  • Reddit strategy for relevant subreddits (carefully, because Reddit punishes marketing spam)
  • X strategy for tech-aware audiences and founder visibility
  • Monitoring and engagement strategy
Our Approach

From audit to integrated growth engine in four steps.

From the first audit through strategy and setup to ongoing operations. Clearly defined phases, concrete deliverables, transparent cost.

  1. Step 01

    Audit and Analysis

    We assess your current visibility in Google, in AI search engines, your paid performance, and your organic social channels. You receive a baseline: where you stand per lever, where your competitors stand, where the largest quick-wins and long-term levers are.

  2. Step 02

    Integrated Strategy

    The audit becomes a 12-month roadmap that coordinates all three levers. We prioritize by effort and expected pipeline contribution. You know at the end which measure contributes what to growth.

  3. Step 03

    Implementation

    Technical optimizations, content production, campaign setup, posting cadence. We execute or support your team. Iterative, documented, with clear weekly sprints.

  4. Step 04

    Monitoring and Iteration

    Monthly reporting with channel-specific metrics plus aggregated pipeline contribution. We shift budget between levers as efficiency changes. You keep control over every shift.

Good Fit

This service fits you when:

Fits you

  • You are an established company with a clear offering.
  • You already have a website and at least one active marketing channel.
  • You want to operate three levers in an integrated way, not coordinate three separate agencies.
  • Your audience researches online and responds to paid plus organic touchpoints.
  • You have budget for at least two of the three levers.

Does not fit

  • You are looking for a quick fix or black-hat tactics.
  • You are unwilling to invest in content and creative quality.
  • You expect pipeline within two weeks.
  • Your audience decides exclusively offline.
  • You want to optimize only a single channel (a specialist agency is a better fit).

When in doubt: talk to us for 30 minutes. We tell you honestly which levers create the biggest effect in your case.

Tools and Methods

What we use.

Established tools, transparent methods, traceable data. No voodoo, no black boxes.

SEO and AI Search

Ahrefs for backlink analysis and keyword research, Google Search Console for ground-truth data, custom tracking scripts for AI citation monitoring across ChatGPT, Perplexity, Claude, and Gemini. Schema validators, Screaming Frog for audits.

Paid Ads

Google Ads Editor and Meta Ads Manager as default, n8n and custom scripts for server-side tracking, GA4 and PostHog for conversion analysis, custom dashboards for cross-channel performance.

Organic Social

Buffer or Hypefury for scheduling, custom scripts for trend and engagement tracking, manual research instead of auto-posting for Reddit, LinkedIn Sales Navigator for ICP analysis.

Frequently Asked

Answers to questions we hear often.

  • Generally yes, we have engagements that start with a single lever. But: one lever alone rarely delivers the impact that an integrated setup enables. SEO brings traffic that converts better when the brand is known from social. Paid Ads cost less when organic visibility has already built trust. We recommend at least two levers in parallel.
Good Companions

Growth rarely travels alone.

Next Step

Let us spend 30 minutes on your three levers.

We analyze where you stand today per channel and where the biggest lever lies. You decide afterwards whether it fits.

Request a conversation

Response within one business day. No newsletter, no tracking spam.