Service · Growth Marketing

Two growth levers. One integrated strategy.

Paid Performance delivers immediate pipeline on Google, Meta and LinkedIn. SEO and GEO get you ranked in Google and cited in ChatGPT. We run both as one system, because demand you capture today and visibility that compounds tomorrow only work when they share one strategy.

DACH-rooted. Performance-driven. No vanity metrics.

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Trusted by founders and marketers fromTechstarsandY Combinator
Mem0
Wave by Vento
Forte
Ratel
Cato
Globie
dinext
Mem0
Wave by Vento
Forte
Ratel
Cato
Globie
dinext
The Problem

Isolated channels do not scale. Integrated ones do.

Most companies have an SEO agency and, separately, a performance agency. Each optimizes for its own metric. The result: reports that contradict each other, and a marketing budget that flows blind.

What we see often

SEO traffic grows, but nobody converts. Paid delivers leads, but nobody remembers the brand. Two channels without a shared goal, without a shared language, without shared measurement.

What we do

We orchestrate both disciplines as one system. What converts in paid informs the SEO content strategy. What ranks organically lowers your paid CPCs through brand trust. Two channels, one funnel, clear attribution.

Two Levers in Detail

Two disciplines, one operating system.

Each lever is strong on its own and bookable on its own. Together, they compound.

Lever 01

Paid Performance

Immediate pipeline on the three channels that matter: Google Ads for high-intent search, Meta for reach and retargeting, LinkedIn for precise B2B targeting. Full account management, server-side tracking, optimization on cost per qualified lead instead of CPC.

Core deliverables

  • Google, Meta and LinkedIn account setup or audit
  • Campaign structure, creative and ad copy testing
  • GDPR-compliant conversion tracking
  • Monthly reporting on CPL and pipeline contribution
Explore Paid Performance
Lever 02

SEO & GEO

Visibility that compounds. Classical SEO gets you ranked in Google, Generative Engine Optimization gets you cited in ChatGPT, Perplexity and Claude. Technical foundation, content that answers the question better than the page ranking today, and measurement that covers both surfaces.

Core deliverables

  • Technical audit, keyword research, content strategy
  • On-page optimization and backlink acquisition
  • llms.txt, schema markup, AI citation tracking
  • Monthly reporting with rankings, traffic and AI Visibility Score
Explore SEO & GEO
Our Approach

From audit to integrated growth engine in four steps.

From the first audit through strategy and setup to ongoing operations. Clearly defined phases, concrete deliverables, transparent cost.

  1. Step 01

    Audit and Analysis

    We assess your paid performance and your visibility in Google and in AI search engines. You receive a baseline: where you stand per discipline, where your competitors stand, where the largest quick-wins and long-term levers are.

  2. Step 02

    Integrated Strategy

    The audit becomes a 12-month roadmap that coordinates both disciplines. We prioritize by effort and expected pipeline contribution. You know at the end which measure contributes what to growth.

  3. Step 03

    Implementation

    Technical optimizations, content production, campaign setup, creative testing. We execute or support your team. Iterative, documented, with clear weekly sprints.

  4. Step 04

    Monitoring and Iteration

    Monthly reporting with channel-specific metrics plus aggregated pipeline contribution. We shift budget between paid and organic work as efficiency changes. You keep control over every shift.

Good Fit

This service fits you when:

Fits you

  • You are an established company with a clear offering.
  • You already have a website and at least one active marketing channel.
  • You want to operate both disciplines in an integrated way, not coordinate two separate agencies.
  • Your audience researches online and responds to paid plus organic touchpoints.
  • You have budget for at least one of the two disciplines, ideally both.

Does not fit

  • You are looking for a quick fix or black-hat tactics.
  • You are unwilling to invest in content and creative quality.
  • You expect pipeline within two weeks.
  • Your audience decides exclusively offline.
  • You want a social media agency. We deliberately do not offer organic social management.

When in doubt: talk to us for 30 minutes. We tell you honestly which lever creates the biggest effect in your case.

Tools and Methods

What we use.

Established tools, transparent methods, traceable data. No voodoo, no black boxes.

SEO and AI Search

Ahrefs for backlink analysis and keyword research, Google Search Console for ground-truth data, custom tracking scripts for AI citation monitoring across ChatGPT, Perplexity, Claude, and Gemini. Schema validators, Screaming Frog for audits.

Paid Performance

Google Ads Editor, Meta Ads Manager and LinkedIn Campaign Manager as default, n8n and custom scripts for server-side tracking, GA4 and PostHog for conversion analysis, custom dashboards for cross-channel performance.

Frequently Asked

Answers to questions we hear often.

  • Yes. Both disciplines are bookable on their own, and each has its own page with the full scope: Paid Performance and SEO & GEO. Run together they compound, because SEO traffic converts better when paid has built familiarity, and paid CPCs drop when organic visibility has already earned trust. Start with one if that fits your budget, add the second when it pays off.
Good Companions

Growth rarely travels alone.

Next Step

Let us spend 30 minutes on your two levers.

We analyze where you stand today per channel and where the biggest lever lies. You decide afterwards whether it fits.

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