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Service · Growth Marketing · Paid Performance

Paid pipeline on the three channels that matter.

Google Ads for high-intent search. Meta for reach and retargeting. LinkedIn for precise B2B targeting. We run exactly these three channels, with full account management and clean tracking behind them.

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Your accounts. Your data. No vanity metrics.

Trusted by founders and marketers fromTechstarsandY Combinator
Mem0
Wave by Vento
Forte
Ratel
Cato
Globie
dinext
Mem0
Wave by Vento
Forte
Ratel
Cato
Globie
dinext
The Problem

Most paid accounts optimize for the wrong number.

Agencies report CPC and CTR because those numbers are easy to make look good. What actually matters is cost per qualified lead and contribution to pipeline. Everything else is decoration on a slide.

What we see often

Broad-match campaigns burning budget on search terms nobody would ever buy from. Conversion tracking that was never repaired after the iOS update. Reports full of impressions and clicks with no line connecting any of it to revenue.

What we do

Campaign structures with a clean hierarchy, server-side tracking that is GDPR-compliant, and optimization against CPL and pipeline. Reporting that shows what the spend produced, not how many people saw an ad.

Three Channels

Three platforms, run properly.

Each channel covers a different part of the funnel. You can book one, two, or all three.

Channel 01

Google Ads

Capture demand at the moment of intent.

Search and Display, with keyword research built on your business model rather than a volume export. Negative-keyword hygiene keeps broad match from quietly eating your budget, and ad copy that qualifies is worth more than ad copy that only earns clicks.

What we deliver

  • Account setup or audit of your existing account
  • Keyword and competitor research
  • Campaign structure with clear hierarchy
  • Ad copy testing
  • Conversion tracking, server-side and GDPR-compliant
  • Monthly reporting on CPL and pipeline contribution
Channel 02

Meta Ads

Reach and retargeting with creative that earns attention.

Awareness, retargeting and lookalikes as one audience architecture. Creative is the real lever here, so we run a fixed testing cadence instead of shipping one hero asset. Broad versus interest targeting gets decided by data, not by opinion.

What we deliver

  • Account setup or audit of your existing account
  • Audience architecture
  • Creative strategy and testing framework
  • Pixel and Conversions API setup
  • Retargeting funnels
  • Monthly reporting
Channel 03

LinkedIn Ads

The most precise B2B targeting available, used correctly.

Firmographic targeting against your ICP: role, industry, company size. Thought-leader ads that run through real people, plus retargeting of website and engagement audiences. LinkedIn also carries the highest CPCs of the three, so it pays off at a certain deal value, and we say so honestly when it does not.

What we deliver

  • Campaign Manager setup or audit
  • ICP-based audience building
  • Ad formats including thought-leader ads
  • Insight Tag and conversion setup
  • Monthly reporting
Our Approach

From audit to running accounts in four steps.

Clearly defined phases, concrete deliverables, transparent cost.

  1. Step 01

    Audit

    We review your existing accounts, campaign structures, and tracking setup. Most audits surface the same three things: broad match without negatives, conversion tracking that broke after an iOS update, and reporting that never connects to revenue.

  2. Step 02

    Campaign and Measurement Strategy

    Channel mix, budget split, campaign architecture, and the measurement model behind it. We define what counts as a qualified lead before we spend money, because everything downstream optimizes against that definition.

  3. Step 03

    Setup and Launch

    Account build, tracking implementation, creative and ad copy, then launch with a fixed testing cadence. Meta and LinkedIn need learning-phase budget, so we plan the first weeks as data acquisition, not as a verdict.

  4. Step 04

    Optimization and Reporting

    Weekly optimization on search terms, audiences, creative, and bids. Monthly reporting on CPL and pipeline contribution. When one channel outperforms, we propose a budget shift between channels and you approve it.

Good Fit

This service fits you when:

Fits you

  • You have a clear offering and validated willingness to pay.
  • You can invest at least around €3,000 per month in ad spend.
  • You have a sales process that actually works the leads.
  • You are willing to invest in creative quality, because creative is the biggest lever in paid.

Does not fit

  • You expect ads to fix a product without product-market fit.
  • You have no budget for creative production.
  • You want TikTok, Pinterest, or other channels. We deliberately run only these three.

Not sure whether your budget carries three channels? Talk to us for 30 minutes. We will tell you which one to start with.

Frequently Asked

Answers to questions we hear often.

  • Because depth beats breadth in paid. Google, Meta and LinkedIn cover high-intent search, scaled reach with retargeting, and precise B2B targeting. That combination serves almost every B2B and considered-purchase B2C case. Running six platforms at surface level costs more and performs worse than running three properly.

Good Companions

Paid works better with a foundation.

SEO & GEO

Paid captures demand that exists today. SEO and GEO build the visibility that lowers your CPCs over time, because a known brand converts cheaper.

Learn more

AI Agents

Agents that qualify inbound leads, enrich them, and hand them to sales, so paid volume does not die in the inbox.

Learn more
Next Step

Let us look at your accounts for 30 minutes.

We check structure, tracking, and spend efficiency, then tell you what we would change first. You decide afterwards whether it fits.

Request a conversation

No newsletter, no tracking spam.