Creative Strategist

• You own creative strategy and creative design across our clients' paid social, primarily Meta ads on Facebook and Instagram
• You map each client's awareness levels, desires and personas, then build the testing roadmap across the full funnel from that map
• You own outcomes independently. You set the hypothesis and you execute the creative design yourself
• You run full-funnel data audits: find the gap (creative, offer, funnel or page), then fill it with creatives that convert
• You report on tangible revenue impact (hook rate, CTR, conversion rate, AOV, ROAS) and tie every test back to a data-driven hypothesis

• Market awareness levels: the non-negotiable baseline. You place any market on the spectrum (unaware, problem-aware, solution-aware, product-aware, brand-aware), tailor the message to each level, read which levels competitors are saturating, and name the blind spots nobody is leveraging yet. Most brands only speak to the product-aware market, and paid scaling often happens in the gaps above it.
• Testing hierarchy: you test top down: product, desires, personas, angles, then visuals and copy. A new desire or a new audience moves the needle far more than a new hook. You know which desire to attack first, when to open a new awareness level, and when a dedicated persona ad is worth building.
• Ad analysis, full funnel: you read the psychological trigger behind an ad and then prove it in the numbers. Not only CPA, but hook rate, click-through, conversion rate, AOV and ROAS. Every ad you brief is a test with a clear hypothesis, so every dollar of spend returns data.
• Full-funnel ownership: the best creative still fails if the AOV is low, the conversion rate is weak, the offer is off, or the ad does not match the landing page. You advise on ad-to-page congruency, on which ads can run straight to a product page and which need a dedicated landing page, and you find the bottlenecks.

In addition:

• Confident running client calls in English
• Comfortable working backwards from high-growth goals
• Async-first and self-directed independent working style
• Data-driven reporting and an AI-native work approach

• Direct ownership of the creative system and of the client relationship, not execution against someone else's brief
• Exposure to several clients and product categories at once, which builds growth pattern recognition faster than a single in-house role
• An AI-assisted operating stack that we build and maintain internally, and that you are welcome to shape
• Feedback from operators who have run these channels at multi-million dollar scale
• Predictable workload at 2-3 days per week, fully remote
• Scope that expands with performance, including toward a permanent position

• Place a sample market on the awareness spectrum and pitch the gap a competitor is missing
• Structure a testing roadmap for a product that serves multiple desires
• Audit one of our live funnels and tell us where it drops off and why