Paid Performance Marketing Specialist

• You own paid accounts across Meta and Google: campaign structure, budgets, bidding, audiences, scaling and ongoing optimization
• You set up measurement so the numbers can be relied on: pixel-based and server-side tracking via the Conversions API, GA4, consent handling, and platform-reported versus actual revenue
• You work backwards from unit economics. Break-even CPA, payback period and contribution margin set the ROAS target
• You diagnose before committing budget. The gap can sit in the ads, in the tracking, on the landing page or in the checkout, and telling them apart is central to the role
• You build the testing roadmap with the creative strategist, read results across hook rate, click-through, conversion rate and AOV, and report tangible revenue impact including the tests that did not work

• Paid: Meta Ads and Google Ads at a level that lets you debug a broken account, not only maintain a healthy one
• Tracking: you have implemented it yourself, you set up GTM containers and you spot the gaps
• Analytics: GA4, cross-channel attribution, and spreadsheet modelling of payback and LTV
• Creative and funnel: ad-to-page consistency, landing page diagnostics, core offer structure
• Budget: experience running five to six figure monthly ad budgets

In addition:

• Confident running client calls in English
• Comfortable working backwards from high-growth goals rather than task lists
• Async-first and self-directed independent working style
• The judgement to tell a client when their budget is too small for the plan they want
• Data-driven reporting and an AI-native work approach

• Direct ownership of the paid strategy and of the client relationship, not execution against someone else's brief
• Exposure to several clients and product categories at once, which builds growth pattern recognition faster than a single in-house role
• An AI-assisted operating stack that we build and maintain internally, and that you are welcome to shape
• Feedback from operators who have run these channels at multi-million dollar scale
• Predictable workload at 2-3 days per week, fully remote
• Scope that expands with performance, including toward a permanent position