Every conversion element above the fold
Value, date, location, proof and a buy button all sit in the first screen.
Selling 3,000+ tickets for Italy's biggest tech conference
Wave by Vento fills OGR Torino for three days every October. We run the full-funnel paid engine behind the ticket sales: one funnel across Meta, Google Search, Google Display and LinkedIn, plus the landing page and the creative testing behind it.
3,000+
Tickets sold
up to €900
Revenue per ticket
4
Ad surfaces, one funnel
The landing page
Dedicated landing page for paid traffic.
The page is built so a visitor unfamiliar with the event can assess it, trust it and purchase without scrolling.
Social proof ahead of price
Four proof numbers under the headline, then the companies on stage, then named speakers with their titles.
Authority through scale
Numbers at this scale do the convincing that adjectives cannot, which is what keeps cost per purchase efficient.
Complete value proposition on mobile
On a standard handset the whole argument fits one screen, with a sticky buy bar underneath that never leaves.
Audience-segmented messaging
Founders, investors and everyone else in tech each get their own reason to attend and their own tier.
Conversion path in every section
Each section closes on a buy button or on the proof that makes the next one persuade harder.
The event
Three days of founders, investors and operators in one venue.
15,000+
Attendees, 2025 edition
200+
International speakers
4,500+
1:1 meetings
90+
Side events
Event figures as published by the client
The strategy
Full-funnel channel architecture across four ad surfaces.
Four surfaces, operated as one funnel rather than four campaigns. Each channel is assigned the function it delivers most efficiently, then passes its audience to the next.
01Volume layer
Meta
The cheapest attention and the cheapest conversions of the four, so Meta carries the volume and absorbs everyone the other channels warm up.
02Intent capture
Google Search
Paid social manufactures searches. Search catches those brand and category queries: the highest-intent traffic in the account, and the cheapest to convert.
03Reach and retargeting
Google Display
Warm audiences get surrounded across news sites and the wider web at the lowest cost per impression available. Visibility everywhere is what makes an expensive purchase feel safe.
04Precision targeting
Nothing targets a named partner at a named fund better. Its clicks cost more than ten times Meta's, so it builds the pool and the cheaper surfaces convert it.
The mechanism
Audience flow runs in both directions between channels.
Paid social generates search demand
Recognition built on paid social sends people to Google, where our own search campaigns catch that demand.
Search intent returns to social
Anyone who searched has declared intent, so they return to the Meta and Display pools for cheaper follow-up touches.
Display sustains presence
Warm audiences meet the event across the web at the lowest cost per impression available.
- 01
Awareness
Show a cold European audience why three days in Turin are worth a flight.
- Meta
- Google Display
- 02
Consideration
Qualified traffic to the page, with every visit written into the audiences the other channels retarget.
- Meta
- 03
Intent capture
Searches triggered by the layers above get caught, then pushed back as the warmest audience in the account.
- Google Search
- Meta
- 04
Close
Scarcity against a fixed date, concentrated on the warmest pools across every surface at once.
- Meta
- Google Display
Creative testing
Testing creative across four surfaces.
Creative direction and production sit with Wave's own team. What ENLIX runs is the testing: which concept gets deployed on which surface, at which funnel stage, and when it gets retired.
A spoken hook, speakers named on screen, the proof numbers, then the offer.
A creator-style opening, then fast cuts through stage, podcast and expo floor.
Named people at named companies, legible at feed size.
The proof numbers carried into the ad, so the argument works without a click.
Matched to funnel stage, not to taste
Cold traffic gets a pattern interrupt. Warm audiences get authority. The closing window gets scarcity. Which concept runs where is a testing decision, not a preference.
Tracked per surface
The same concept performs differently in a cold feed, on LinkedIn, and on Display. Each surface is measured separately, so budget follows what actually converts there.
Retired on signal, not on schedule
A concept keeps running while it outperforms; it gets pulled the moment it does not, regardless of how recently it launched.
Results
Performance to date.
The campaign runs to the event in October 2026, so this is a progress report. Budgets and fees stay with the client, so performance is stated as ratios.
Above 2x
Tracked return on ad spend
Measured in the first full month on server-side tracking. Multi-ticket orders and known under-attribution sit outside that figure.
~9M
Accounts reached on Meta
Combined reach across the connected Meta ad accounts, the base that makes repeated exposure and warm retargeting pools possible at low cost per impression.
~3x
Growth in non-paid channels alongside
Direct and organic sales grew as paid scaled. Presence across four surfaces converts beyond the surface it is measured on.
Return measured on server-side tracked purchases in the client's ad accounts. Reach is the combined figure across the connected Meta ad accounts for this account's history.
The services behind it
Related services.
Next step
Discuss your paid strategy.
In 30 minutes with your accounts we will outline which surfaces your buyers use, which should carry the volume, and what we would change first.
Free growth analysisYour accounts. Your data.